Web Optimization Blog
Expert advice on website optimization, UX, audits, and more.
Diary Study Template: Free Guide + Example
Use this diary study template to plan prompts, schedule entries, and analyze longitudinal user research.
Affinity Diagram Template: Free Copy/Paste + Example
Use this affinity diagram template to cluster research notes, find themes, and turn messy insights into clear priorities.
Tree Testing Template: Free Guide + Example
Use this tree testing template to validate navigation labels, measure findability, and improve information architecture.
Card Sorting Template: Free Guide + Example
Use this card sorting template to plan cards, run open or closed sorts, and analyze results for better navigation and IA.
Research Brief Template: Free Copy/Paste + Example
Use this research brief template to define goals, audience, deliverables, timeline, and budget before any study starts.
User Persona Template: Free Copy/Paste + Example + Figma/PDF/Word
Use this user persona template to document goals, pain points, behaviors, and context, with a filled user persona example and format options for Figma, PDF, and Word.
User Interview Template: Guide + Moderator Script
Use this user interview template to plan goals, structure a guide, and run consistent sessions with a ready-to-use moderator script.
UX Research Plan Template: Free Guide + Example
Use this UX research plan template to align stakeholders, define goals, and plan methods, logistics, and deliverables.
Website Feedback Survey Template + Website Feedback Form Template
Use this website feedback survey template and website feedback form template to capture actionable UX feedback, with copy/paste questions and rollout steps.