Website Improvement ROI Calculator
Forecast ROI from conversion uplift and traffic growth.
Average monthly sessions or unique visitors.
Percent of visitors that convert.
$
Average order or lead value.
$
One-time project or total investment.
Relative improvement, e.g., 20 = 20%.
Optional. Leave empty for 0%.
Period to measure total uplift.
Formula: Baseline = Visitors × ConvRate × AOV; Improved applies uplifts; ROI = ((Total Uplift − Cost) / Cost) × 100%
What this calculator does
- Models monthly baseline revenue from visitors, conversion rate, and AOV
- Applies expected conversion and traffic uplift to project gains
- Calculates total revenue uplift over a timeframe and ROI vs. project cost
- Estimates payback period for your website improvements
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