Website Feedback Survey Template: Questions + Form

A feedback survey captures what users like, hate, and need next. This template helps you craft questions and place them effectively.

What you'll get:

A website feedback survey template
A curated list of feedback questions
Timing and placement best practices

Use the sections below as building blocks; keep what you need and delete the rest.

Use survey insights to inform the usability testing template.

References for this guide are listed at the end.

What is a website feedback survey?

A website survey is a set of questions shown to visitors to collect quantitative and qualitative feedback about their experience. It can be embedded on pages, shown as a popup, or triggered by exit intent.

When to use a website feedback survey

Surveys are useful when you want to:

Understand why visitors came to your site
Identify friction in navigation or content
Improve design and usability based on real feedback
Collect suggestions before a redesign

Best times and places to ask

Well-timed surveys get better answers.

Timing

Right after a task is completed
At exit intent
After a set number of page views or sessions

Placement

High-impact pages (pricing, checkout, signup)
In-flow surveys inside key steps
Persistent feedback buttons

Website feedback survey questions (by category)

Use these question sets based on the insight you need.

1. Goal and intent

What were you hoping to accomplish today?
Did you find what you were looking for?
If not, what did you do next?

2. Navigation and usability

How easy was it to navigate our website?
Were any parts of the site confusing or unclear?
Did you encounter any broken links or errors?

3. Content clarity

How easy was it to understand the information?
Was any information missing or hard to find?
How useful was this page to you?

4. Visual design

How visually appealing is our website?
Are the fonts and colors comfortable to read?
Does the design reflect our brand?

5. Performance and mobile

How satisfied are you with page loading speed?
How well does the site work on your device?
Did you have trouble using any interactive elements?

6. Satisfaction and recommendation

Overall, how well does our website meet your needs?
How likely are you to recommend our website?
What should we improve first?

Website feedback survey template (copy/paste)

Use this short template for a general website audit.

Survey intro

"Thanks for visiting. Your feedback helps us improve the site."

Core questions

What brought you to our website today?
Did you find what you were looking for? (Yes/No)
How easy was it to find the information you needed? (1-5)
How visually appealing is the website? (1-5)
What could we improve most?

Short survey version (exit intent)

If you need a lightweight survey for exit intent:

What were you hoping to find?
Did you find it? (Yes/No)
What stopped you from continuing?

Tips for higher response rates

Keep surveys under 2 minutes
Ask only what you will act on
Avoid jargon and internal terms
Use one open-ended question at the end

FAQ

How long should a website feedback survey be?

Short surveys perform best. Start with 3 to 6 questions and expand only if needed.

Can I reuse the same survey across pages?

You can reuse the core questions, but add 1 to 2 page-specific questions for better insights.

Are templates customizable?

Yes. Survey templates are designed to be edited so they fit your brand and goals.