Web Optimization Blog

Expert advice on website optimization, UX, audits, and more.

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Use this first click test template to measure navigation clarity, score first-click success, and prioritize UX fixes with a practical workflow.

Use this empathy map template to capture what users say, think, do, and feel. Includes a copy/paste canvas, scoring method, and a filled example.

Use this practical workflow to check website on different devices, prioritize failures, and fix issues before they hurt conversions.

Use this focus group discussion guide template to plan sessions, manage group dynamics, and capture better insights.

Use this user research screener template to qualify participants, reduce bad fits, and improve study quality.

Use this UX research consent form template to explain your study, protect participants, and document informed consent.

Use this usability test script example and template to run moderated sessions, ask better follow-ups, and turn notes into prioritized UX fixes.

Use this contextual inquiry template to plan sessions, observe users in context, and synthesize field research.

Use this diary study template to plan prompts, schedule entries, and analyze longitudinal user research.

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Expert advice on website optimization, UX, audits, and more.