Web Optimization Blog
Expert advice on website optimization, UX, audits, and more.
Website Design Checklist: 40 Checks for Conversion-Focused Pages
Use this website design checklist to review hierarchy, readability, trust, and CTA clarity. Includes a copy/paste template and client handoff workflow.
Usability Testing for Website: 30 Usability Testing Questions + Step-by-Step Guide
Use this usability testing for website playbook to choose methods, run better sessions, and apply a practical usability testing questions bank that finds real UX friction.
5 Second Test: Template, Questions + Example for UX Teams
Use this 5 second test template to evaluate first impressions, message clarity, and CTA recall before launch.
First Click Test Template: Questions, Scoring + Example
Use this first click test template to measure navigation clarity, score first-click success, and prioritize UX fixes with a practical workflow.
Empathy Map Template: Copy/Paste Canvas + Example
Use this empathy map template to capture what users say, think, do, and feel. Includes a copy/paste canvas, scoring method, and a filled example.
Check Website on Different Devices: 24-Point QA Workflow + Checklist
Use this practical workflow to check website on different devices, prioritize failures, and fix issues before they hurt conversions.
Focus Group Discussion Guide Template: Free Guide + Example
Use this focus group discussion guide template to plan sessions, manage group dynamics, and capture better insights.
User Research Screener Template: Free Guide + Example
Use this user research screener template to qualify participants, reduce bad fits, and improve study quality.
UX Research Consent Form Template: Free Guide + Example
Use this UX research consent form template to explain your study, protect participants, and document informed consent.