Web Optimization Blog
Expert advice on website optimization, UX, audits, and more.
Heuristic Evaluation: Template, Checklist + Step-by-Step Guide
Learn heuristic evaluation with a practical template, example, and checklist based on Nielsen heuristics so you can find UX issues fast.
Design Critique Template: Checklist + Rules + Example
Use this design critique template to run better feedback sessions with clear goals, structured questions, and actionable next steps.
Cognitive Walkthrough Template: Checklist + Questions + Example
Use this cognitive walkthrough template to evaluate learnability, capture issues, and prioritize fixes with a simple checklist and the 4 key questions.
SaaS Conversion Rate Benchmarks: Landing Page, Trial, and Visitor-to-Paid
Understand SaaS conversion rate benchmarks by model. Compare landing page conversion rate, free trial, freemium, and visitor-to-paid ranges with real-world data.
Landing Page Checklist: 30-Point Audit for Targeting, Copy, UX, and SEO
Use this landing page checklist to audit targeting, messaging, UX, and SEO before launch so you can improve conversion quality, not just click volume.
Checkout Completion Rate Benchmarks: What Is Normal, Good, and Bad?
Learn how to calculate checkout completion rate and compare your performance against SaaS and ecommerce benchmarks.
Website UX Checklist: UX Design Checklist for Conversion Pages
Use this website UX checklist and UX design checklist template to find friction, score severity, and ship conversion-focused fixes fast.
Website Usability Checklist: Quick UX Review
Use this website usability checklist to spot friction in navigation, forms, and content clarity.
Website Redesign Services: Process, Timeline, and Project Plan
Use this guide to compare website redesign services, set a practical strategy and timeline, and run a project plan that protects traffic and conversions.