Web Optimization Blog
Expert advice on website optimization, UX, audits, and more.
Expert advice on website optimization, UX, audits, and more.
Expert advice on website optimization, UX, audits, and more.
30 articles in Research
Clear topic
Use this user persona template to document goals, pain points, behaviors, and context, with a filled user persona example and format options for Figma, PDF, and Word.

Use this user interview template to plan goals, structure a guide, and run consistent sessions with a ready-to-use moderator script.

Use this UX research plan template to align stakeholders, define goals, and plan methods, logistics, and deliverables.

Use this website feedback survey template and website feedback form template to capture actionable UX feedback, with copy/paste questions and rollout steps.

Use these user interview questions and UX interview prompts to uncover needs, workflows, and friction, with a ready-to-use interview template.

Use this usability testing template to plan tasks, run sessions, take notes, and report findings with a ready-to-use checklist.

Understand SaaS conversion rate benchmarks by model. Compare landing page conversion rate, free trial, freemium, and visitor-to-paid ranges with real-world data.

Learn how to calculate checkout completion rate and compare your performance against SaaS and ecommerce benchmarks.

Compare 9 competitor website analysis tools for traffic, SEO, backlinks, paid search, content, and SERPs. See what each measures and where its data stops.
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