Website redesign requirements define what must be included before design or development begins. Use this checklist to avoid missed pages, broken SEO, or unclear success metrics.
Need an audit to inform requirements? Use the website audit tool or website UX audit.
Website redesign requirements checklist
Goals and scope
- [ ] Primary goal (leads, sales, signups)
- [ ] Target audience and positioning
- [ ] Pages included and excluded
- [ ] Success metrics and KPIs
Content and SEO
- [ ] Content inventory completed
- [ ] Primary keywords by page
- [ ] Redirect plan for URL changes
- [ ] Metadata and heading structure plan
UX and design
- [ ] Information architecture and sitemap
- [ ] Wireframes for key pages
- [ ] Design system or style guide
- [ ] Accessibility targets (WCAG)
Technical requirements
- [ ] Platform or CMS decision
- [ ] Performance targets (Core Web Vitals)
- [ ] Integrations (CRM, analytics, payments)
- [ ] Tracking and events plan
Launch readiness
- [ ] QA checklist
- [ ] Analytics verification
- [ ] Backup and rollback plan
Common requirements that get missed
- 301 redirect mapping for old URLs
- Content ownership and review workflow
- Mobile-first performance checks
- Post-launch monitoring plan
Related resources
Final thoughts
Clear website redesign requirements prevent scope drift and protect SEO. Use the checklist above, assign owners, and validate every requirement before design starts.