A website redesign proposal template helps you scope the project, align on goals, and avoid surprises. Use the outline below to build a proposal that is clear, client-ready, and easy to approve.
Need baseline findings to support the proposal? Start with a website audit report or a website design audit.
Website redesign proposal template (copy/paste)
1) Summary
- What you are redesigning
- Why now (problem or opportunity)
- What success looks like
2) Goals and KPIs
- Primary goal (leads, sales, demos)
- Secondary goals (engagement, SEO, usability)
- KPI targets (conversion rate, bounce rate, time on page)
3) Scope
- Pages included
- Page types (homepage, pricing, product, blog)
- What is out of scope
4) Research and inputs
- Analytics review
- UX or design audit findings
- Competitor review
- Stakeholder input
5) Deliverables
- Information architecture (sitemap)
- Wireframes or page layouts
- Visual design system
- Copy updates (if included)
- Development and QA
6) Timeline
- Phase 1: Discovery and audit
- Phase 2: Design and content
- Phase 3: Build and QA
- Phase 4: Launch and post-launch checks
7) Assumptions
- Required assets from client
- Review turnaround times
- Third-party tools or integrations
8) Pricing and payment terms
- Total cost or package tiers
- Payment schedule
- Ongoing maintenance (if applicable)
9) Next steps
- Approval process
- Kickoff call
- Access needed (analytics, CMS, hosting)
Proposal tips that speed up approval
- Keep scope tight and list what is not included.
- Show 2 to 3 visual examples of the design direction.
- Attach a short audit summary to explain the why.
- Confirm success metrics before design starts.
Related resources
Final thoughts
A clear website redesign proposal template protects both sides. It sets expectations, prevents scope creep, and creates a shared definition of success.