A website maintenance plan keeps your site secure, fast, and conversion-ready. This guide gives you a monthly maintenance plan, a simple checklist, and a template you can reuse.
Need a baseline report before you plan fixes? Start with the website audit tool or the technical website audit.
What a website maintenance plan includes
A good plan covers:
- Security updates: CMS, plugins, themes
- Performance checks: speed, Core Web Vitals
- SEO hygiene: crawl errors, metadata, broken links
- Analytics review: conversions, events, top pages
- Content updates: product changes, pricing, offers
- Backups and recovery: verified restore process
Website maintenance schedule (simple)
Use this schedule to keep tasks lightweight and consistent.
Weekly
- Check uptime and error alerts
- Review critical analytics anomalies
- Fix urgent broken links or forms
Monthly
- Apply updates and security patches
- Run a site speed and Core Web Vitals check
- Review SEO issues and redirects
- Update key content (pricing, offers, CTAs)
Quarterly
- Audit top landing pages for conversion friction
- Refresh outdated content and screenshots
- Review competitor changes and positioning
Website maintenance plan template
Copy this into a doc or spreadsheet:
| Task | Frequency | Owner | Status | Notes |
|---|---|---|---|---|
| Security updates | Monthly | Dev | ||
| Backups tested | Monthly | Dev | ||
| Speed checks | Monthly | Dev | ||
| SEO issues reviewed | Monthly | SEO | ||
| Analytics review | Weekly | Marketing | ||
| Content updates | Monthly | Content |
How to prioritize maintenance tasks
- Fix critical errors first (security, outages, broken forms)
- Protect revenue pages (pricing, checkout, signup)
- Tackle performance and SEO next
- Then improve UX and content quality
Related resources
Final thoughts
A website maintenance plan is a simple way to avoid surprises and keep performance steady. Use the schedule above, assign owners, and review progress every month.