Website maintenance packages help you standardize support and price it clearly. This guide shows what to include in each tier and how to choose the right package for your site.
Need a baseline report before you package fixes? Start with the website audit tool.
Core components of website maintenance packages
Every package should include:
- Security updates
- Backups and recovery
- Uptime monitoring
- Basic performance checks
- SEO hygiene (broken links, redirects)
Sample website maintenance packages
1) Essential package
Best for small sites with low change volume.
- Monthly updates and security patches
- Weekly backups
- Uptime monitoring
- Monthly report summary
2) Growth package
Best for marketing sites that update often.
- Everything in Essential
- Monthly speed and Core Web Vitals checks
- SEO issue review and fixes
- Content updates (up to a set limit)
3) Performance package
Best for ecommerce or high-traffic sites.
- Everything in Growth
- Faster response times
- Conversion and UX review of top pages
- Quarterly strategy review
Website maintenance package pricing
Pricing depends on site size, update frequency, and risk. Use ranges to set expectations:
- Essential: $150 to $500 per month
- Growth: $500 to $1,500 per month
- Performance: $1,500 to $5,000+ per month
How to choose the right package
Ask:
- How often does the site change?
- How much revenue depends on the site?
- How fast do you need fixes?
- Do you need SEO or CRO support?
If your site drives revenue, do not pick the lowest tier. The cost of downtime is higher than the package upgrade.
Related resources
Final thoughts
Clear website maintenance packages make scope and pricing simple. Choose a tier that matches risk and update velocity, and revisit every quarter.