A website launch checklist keeps you from shipping a broken site. Use this pre-launch, launch-day, and post-launch list to protect SEO, conversions, and tracking.
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Pre-launch checklist
- [ ] Final content locked and approved
- [ ] 301 redirects mapped for changed URLs
- [ ] Meta titles, descriptions, and H1s verified
- [ ] Analytics and conversion events configured
- [ ] Forms, checkout, and key flows tested
- [ ] Sitemap.xml generated and robots.txt updated
- [ ] Image compression and performance checks complete
Launch day checklist
- [ ] DNS and SSL verified
- [ ] 301 redirects deployed and tested
- [ ] Tracking and pixels firing correctly
- [ ] Key pages spot-checked (home, pricing, signup)
- [ ] 404 monitoring enabled
- [ ] Submit sitemap in Search Console
Post-launch checklist (first 2 to 4 weeks)
- [ ] Monitor 404s and fix missing redirects
- [ ] Track rankings and organic traffic
- [ ] Check Core Web Vitals and speed regressions
- [ ] Review conversion rate vs baseline
- [ ] Update internal links to new URLs
Related resources
Final thoughts
A website launch checklist is a simple way to avoid expensive mistakes. Treat launch as a process, not a moment, and monitor performance after you go live.