This website planning template for Word helps you outline goals, pages, and launch steps in a single doc. Copy the outline below into a Word file and fill it in.
Need a quick baseline before planning? Use the website audit tool.
Website planning template (Word)
1) Goals
- Primary goal (leads, sales, signups)
- Secondary goals (SEO, UX, performance)
2) Target audience
- Primary persona
- Key objections and concerns
- Core value proposition
3) Page list
- Homepage
- Pricing
- Product or services
- About
- Blog
- Contact
4) Content requirements
- Headlines and key messages
- Proof points and testimonials
- Visual assets needed
5) Technical requirements
- CMS or platform
- Analytics and tracking
- Integrations
6) Launch plan
- QA checklist
- Redirect plan
- Post-launch monitoring
Related resources
Final thoughts
A Word-based website planning template keeps stakeholders aligned and reduces scope creep. Keep it simple and update it weekly.