Website UX Checklist: 20 Checks for Clarity and Conversion

A website UX checklist gives you a fast way to find friction. Use this list to review clarity, navigation, and conversion flow on key pages.

Need a deeper review? Run a website UX audit.

Website UX checklist

Clarity

• [ ] Headline explains the value
• [ ] Primary CTA is obvious
• [ ] Key sections are scannable

Navigation

• [ ] Menu labels match user intent
• [ ] Important pages are easy to find
• [ ] Breadcrumbs or context exist for deep pages

Trust

• [ ] Testimonials or logos near CTAs
• [ ] Clear contact info
• [ ] Consistent visual design

Conversion flow

• [ ] Minimal steps to convert
• [ ] Forms are short and clear
• [ ] Confirmation states exist

Mobile UX

• [ ] Buttons are thumb-friendly
• [ ] Text is readable
• [ ] Load speed is acceptable

Related resources

• Website UX best practices
• Website usability checklist
• Usability examples

Final thoughts

A website UX checklist is a practical way to reduce friction and improve conversions without a full redesign.