Ecommerce Website Checklist: 50 Must-Check Items

An ecommerce website checklist helps you catch conversion leaks before you buy more traffic. Use the list below to validate product pages, checkout, SEO, and performance.

Need a fast audit? Start with the conversion rate optimisation audit and the website audit tool.

Ecommerce website checklist (high-impact)

Product pages

• [ ] Clear product title and value proposition
• [ ] High-quality images and zoom
• [ ] Benefits and specs scannable
• [ ] Social proof near the CTA

Cart and checkout

• [ ] Guest checkout available
• [ ] Shipping and returns visible
• [ ] Minimal form fields
• [ ] Error handling is clear

Trust and persuasion

• [ ] Reviews and ratings displayed
• [ ] Security and payment badges
• [ ] Clear contact info

SEO and performance

• [ ] Unique titles and meta descriptions
• [ ] Schema markup for products
• [ ] Fast mobile load times
• [ ] Core Web Vitals pass

Related resources

• Conversion rate optimization checklist
• Website usability checklist
• Website UX checklist

Final thoughts

A focused ecommerce website checklist prevents revenue leaks and improves conversion before you scale campaigns.