An ecommerce website checklist helps you catch conversion leaks before you buy more traffic. Use the list below to validate product pages, checkout, SEO, and performance.
Need a fast audit? Start with the conversion rate optimisation audit and the website audit tool.
Ecommerce website checklist (high-impact)
Product pages
- Clear product title and value proposition
- High-quality images and zoom
- Benefits and specs scannable
- Social proof near the CTA
Cart and checkout
- Guest checkout available
- Shipping and returns visible
- Minimal form fields
- Error handling is clear
Trust and persuasion
- Reviews and ratings displayed
- Security and payment badges
- Clear contact info
SEO and performance
- Unique titles and meta descriptions
- Schema markup for products
- Fast mobile load times
- Core Web Vitals pass
Related resources
Final thoughts
A focused ecommerce website checklist prevents revenue leaks and improves conversion before you scale campaigns.
