A conversion rate optimization checklist helps you find friction fast. Use this list to improve messaging, UX, and trust without guessing.
Need a full report? Run the conversion rate optimisation audit.
Conversion rate optimization checklist
Messaging
- Clear value proposition in first 5 seconds
- Primary CTA matches intent
- Benefits are scannable
UX and layout
- One primary CTA per section
- Above-the-fold clarity
- Consistent button styles
Trust
- Testimonials near CTAs
- Security or compliance badges
- Clear policies and guarantees
Forms
- Minimal fields
- Inline validation
- Error messages are clear
Mobile
- Fast load times
- Thumb-friendly buttons
- Readable font sizes
Related resources
Final thoughts
A CRO checklist is the fastest way to surface conversion leaks. Start with the basics, then test improvements one change at a time.
