A content inventory template helps you catalog every page and decide what to keep, update, merge, or remove. Copy the template below into Google Sheets, Notion, or Airtable.
Need page-level insights while you fill the template? Use the content audit tool.
Content inventory template (copy/paste)
| URL | Title | Content type | Primary topic | Last updated | Traffic | Conversions | Action | Owner | Notes |
|---|---|---|---|---|---|---|---|---|---|
| /example-page | Example page title | Landing page | Example topic | 2025-06-01 | 1200 | 15 | Update | Alex | Update CTA copy |
Recommended action values
- Keep: content is current and performing
- Update: improve content, SEO, or UX
- Merge: combine with a stronger page
- Remove: outdated or duplicate content
Tips for using the template
- Add columns for backlinks or keyword rankings if you have them.
- Use filters to group pages by topic or type.
- Keep one owner per page to avoid ambiguity.
Related resources
Final thoughts
A clean content inventory template keeps your content strategy aligned and actionable. Use it before a redesign, migration, or SEO refresh.