Web Optimization Blog
Expert advice on website optimization, UX, audits, and more.
Expert advice on website optimization, UX, audits, and more.
Expert advice on website optimization, UX, audits, and more.
67 articles in Templates and checklists
Clear topic
Use this customer journey map template to document stages, touchpoints, emotions, friction, and priorities. Includes a filled example and facilitation steps.

Build a clear user flow diagram with this copy/paste template, detailed example, and 7-step workflow. Learn how to turn user flow insights into UX and conversion improvements.

Use this service blueprint template to map customer actions, frontstage touchpoints, backstage operations, and failure points. Includes a filled service blueprint example and a prioritization model.

Use this landing page copywriting guide to write clear headlines, stronger CTAs, and high-converting sections with a practical template and examples.

Use this website design checklist to review hierarchy, readability, trust, and CTA clarity. Includes a copy/paste template and client handoff workflow.

Use this usability testing for website playbook to choose methods, run better sessions, and apply a practical usability testing questions bank that finds real UX friction.

Use this 5 second test template to evaluate first impressions, message clarity, and CTA recall before launch.

Use this first click test template to measure navigation clarity, score first-click success, and prioritize UX fixes with a practical workflow.

Use this empathy map template to capture what users say, think, do, and feel. Includes a copy/paste canvas, scoring method, and a filled example.
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